Expertise & work

I make things, grow things and fix things. I work across the full product and consumer lifecycle from strategy and discovery through delivery, launch and adoption. My experience spans physical consumer goods, enterprise platforms and transformation within complex multi-stakeholder environments. I understand how complex systems fit together while navigating highly regulated and complex environments.

I'm a commercialisation and adoption specialist with end-to-end exposure, doing my best work when guiding products to reach their full potential. I bring together insight from the business, customers, cross-functional teams, partners and channels, turning it into clear direction and consistent delivery. Whether through product, sales or customer-led initiatives, I work best in environments where strategy, creativity, execution and adoption need to operate together.

Case Studies & Portfolio

*Password protected - available on request or included within recent applications

INDUSTRY EXPERIENCE

Platform growth, product adoption and digital transformation across enterprise PaaS, SaaS and operational ecosystems. Experience spans big data platforms, AI and IoT-enabled systems, organisational websites and enterprise environments involving live data integration, secure backend infrastructure and complex stakeholder ecosystems. Grew platform adoption through targeted onboarding, engagement strategy and go-to-market initiatives that improved scalability and reduced operational support demand.

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End-to-end product development and delivery across licensed consumer goods, FMCG hard lines, electronics, décor, toys, soft goods and IoT products. Experience across NPD, OEM and ODM manufacturing, technical specifications, licensor approvals, global supply chains and large-scale retail programs for Kmart, Target, Big W, Costco, Walmart and Amazon. Managed complex product lifecycles balancing feasibility, compliance, cost, speed-to-market and commercial performance.

Senior delivery role within Victoria's $37M Digital Twin program, a PaaS SaaS hybrid incorporating modular frameworks, big data, specialist projects and AI. Grew platform adoption from 7,000 to 80,000+ monthly active users and established a 2,500-member cross-government smart cities community. Experience across digital transformation, stakeholder governance, customer engagement, GTM, pricing strategy and commercialisation within complex regulated environments, balancing policy, operational delivery and public-facing adoption.

Delivered product, digital and organisational transformation initiatives within national not-for-profit environments, including a $12M+ program and $7.5M in donated media value. Experience spans fundraising systems, merchandise programs, stakeholder engagement, partnerships, communications, and service delivery across mission-driven organisations, balancing social impact, operational sustainability, and public trust.

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Built and repositioned product brands, campaigns and communications programs across commercial, government and not-for-profit sectors, from national charity rebrands to consumer product launches and government platform engagement strategies. Experience includes GTM strategy, executive advisory, media buying, stakeholder workshops, and multi-channel delivery across digital, retail, and organisational environments, coordinating internal teams, agencies, vendors, and suppliers to align brand, operational, and commercial outcomes.

Core Capabilities

Great products rarely succeed by accident. Behind every outcome that sticks in the market, with users, across a business, there are conditions that were deliberately built, validated and adapted along the way.

Across every industry and environment I've worked in, the same four disciplines have determined success: commercial strategy, customer understanding, product development and market engagement. I've built my career at that intersection, translating between domains, recognising patterns and creating the conditions for good decisions to compound into real outcomes across the full business, product and customer lifecycle phases.

Strategy
& Discovery

Market analysis, customer and stakeholder research, business case development, opportunity framing and roadmap planning. Setting direction with evidence, not assumptions, in environments where the market is shifting, stakeholders are complex, and the path forward is unclear. Data is important, but data-informed comes with experience, it considers the broader aims and variables that numbers alone don't capture.

The commercial and marketing background means the customer lens sits alongside delivery discipline, not separate from it. Strategy here isn't just documentation, it's the shared understanding that allows a team to make good decisions consistently and adapt when the conditions change.

Relevant for: new product exploration, platform strategy, portfolio review and go-to-market planning.

Delivery
& Execution

Cross-functional product delivery from roadmap to market. Agile and hybrid facilitation, stakeholder management, supplier and vendor coordination, risk and scope management, and launch orchestration across digital, FMCG and IoT environments. Product-led or customer-led is a perspective on where value originates, it guides operations, priorities and how results are measured and delivered.

A maker's instinct combined with enough marketing and engineering literacy to hold the conversation at every layer, from customer experience through to technical feasibility and commercial reality. Getting complex things across the line in organisations where the dependencies are real, the timelines are fixed, and the pressure is constant.

Relevant for: product launches, platform delivery, crisis recovery and organisational transformation.

Adoption
& Growth

Customer Lifecycle, onboarding design, engagement strategy, pitch and proposal support, community building, analytics, feedback loops and change management. Getting a product or transformation to launch is only half the job; what happens after is where it actually succeeds, by designing a customer journey from first touch through to loyal user or repeat buyer.

Adoption frameworks built across both physical and digital environments: B2B initiatives, retail strategies, brand and digital transformations, platform onboarding and community growth in enterprise SaaS technology. The contexts are different, the discipline is the same: understand the audience, remove the barriers and build genuine momentum.

Relevant for: platform adoption, product launch support, change programs and capability uplift.

Development
& Production

Physical product development, creative production, UX direction and digital build, from concept and specification through to manufacture, launch and iteration. End-to-end ownership across NPD, OEM and ODM programs, brand and packaging development, studio operations and digital product builds across agile and hybrid environments.

A career built across thousands of SKUs and digital products means reading CAD files and material specs as comfortably as a product brief, understanding manufacturing and technical constraints before they become problems, and knowing where to reduce cost without losing what made the product worth building in the first place.

Relevant for: NPD, creative operations, fast programs and environments where the gap between strategy and tangible output needs closing.

Expertise & work

Core Capabilities

Strategy & Discovery

Delivery & Execution

Adoption & Growth

Development & Production

Strategy
& Discovery

Delivery
& Execution

Adoption
& Growth

Development
& Production