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Project Management: A practical guide to delivering more
Whether local, national, or international, the global business environment is vibrant and diverse, offering a unique landscape for project managers to thrive. This basic guide will walk you through the essentials of project management, providing practical tips, frameworks, and insights to help you deliver more for your organisation, team and career.
Jul 17, 202522 min read


How to set up an eCommerce store in Australia: The basics
You can launch a professional eCommerce store in Australia for less than $100/month. The key is starting lean but looking credible from day one.
May 27, 202514 min read


Smart City IoT
Empowering Communities Through Technology by Lucas Gabriel © 2022 - updated: 2024 The Rise of SmartCity IoT and the Need for AI and...
Dec 15, 202419 min read


Building Better Products with End-to-End Customer Insights
For product managers, these metrics are more than performance reports. They create a continuous feedback loop that connects customer behaviour, business outcomes and product decisions. Every interaction across marketing, sales, product, customer success and revenue operations generates evidence about customer needs. When these insights are shared across teams, they help prioritise improvements, validate assumptions and shape future product strategy.
Nov 23, 20248 min read


Future of UX and UI Trends
In 2024, the landscape of digital products is shifting quickly, and understanding UX and UI design is becoming more critical than ever.
Jul 3, 202411 min read


Navigating Project, Product, and Program Management
At their core, project, product, and program management are distinct disciplines, yet their true power lies in their intersection.
Nov 26, 202315 min read


Understanding Marketing, Communications, and Engagement
Marketing, communications, and engagement are often used interchangeably, but they serve distinct roles within a business or organisation. Each plays a unique part in shaping how an organisation connects with its audience, builds relationships, and drives action. Understanding these distinctions helps professionals design strategies that align with their goals, audiences, and business outcomes.
Sep 23, 20235 min read


Commercialisation and Productisation
Taking an idea from concept to a market-ready product is a complex process that involves multiple stages, strategic decision-making, and overcoming various challenges. The disciplines of commercialisation and productisation are essential for turning innovative concepts to profitable products, whether digital or physical. This article explores strategies for navigating the commercialisation and productisation journey from concept development to market validation, scaling, and
Mar 16, 202311 min read


Product Innovation Management
Product innovation management involves guiding new product ideas from concept to market launch while ensuring they meet customer needs and business objectives. It balances creativity with structure, enabling teams to innovate consistently and efficiently, and it uses the same core principles across physical and digital domains. In practice, this means the same five stages, but different actions inside them.
Jan 7, 20235 min read


Go-to frameworks for Success
With frameworks in hand, any manager, leader, or executive can set clear, actionable goals and establish a strong foundation.
Jul 21, 202214 min read


Unlocking Customer Insights and Lead Generation
MarTech and marketing psychology tools and strategies that empower businesses to create meaningful connections with their audiences
Jan 19, 202222 min read


Consumer-Centric Thinking and Feedback Loops
Successful products, digital or physical, are built by deeply understanding, balancing and prioritising both consumer and business needs.
Jun 19, 20218 min read


Navigating product regulations and standards for physical products
A summary of the regulatory demands, encompassing safety standards, packaging, labelling and compliance. Ensuring compliance with product regulations is crucial for bringing FMCG (Fast-Moving Consumer Goods) products to market. Different regions have distinct regulatory requirements, and navigating these can be challenging, especially when dealing with both international and local standards.
Oct 20, 201912 min read
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